Growing Ideas and Connecting on a New Level in the New Millennium

With over 25 years of expertise in the ceramic tile and natural stone industries, Williams has established himself as a leader in both residential and commercial sectors.

His deep understanding of CERAMIC, PORCELAIN TILE, and NATURAL STONE allows him to deliver exceptional solutions tailored to each project’s unique needs.

Williams partners with dealers, architects, designers, and sales personnel, offering expert guidance and delivering innovative solutions that meet the highest industry standards.

His experience includes promoting large-format porcelain tiles for exterior cladding, outdoor porcelain pavers, and advanced materials that redefine modern design.

To enhance his expertise, Williams has completed:

Schluter Systems Innovation Workshops: Online and hands-on sessions.
NTCA Large-Format Installation Training.
Several installation courses by the CTEF (Ceramic Tile Education Foundation)
Regular CEU courses to stay current with industry trends and technologies.

These qualifications underscore Williams’ dedication to excellence and his ability to drive success in every project.

Experience

Williams has partnered with some of the most recognized companies in the ceramic tile and natural stone industries, contributing to the development of impactful CEU programs and training resources. His key collaborations include:

Mohawk Group (Marazzi USA & American Olean): Over 15 years as a CEU developer, presenter, and main instructor, delivering educational programs.

Via dell’Arte: Leading the development, presentation, and instruction of CEU programs, creating online learning modules for clients, and overseeing content curation and promotion for the entire website.

Natural Stone Institute (NSI): CEU developer and Certified speaker, helping advance professional growth and education in the natural stone sector.

Developed CEUs

Developed and delivered specialized CEU programs, including:

Limestone and Bluestone: The Two Faces of the Same Coin
Extra-Thick Porcelain for Innovative Landscape Architecture
Ventilated Façade with Porcelain Exterior Cladding
Gauged Porcelain Tile Panels/Slabs: The Innovation in Porcelain
Ceramic Tile: What it is and what you can do with it
Porcelain Tile Manufacturing Methods (and plant tour)
Porcelain Tile Manufacturing and Sustainable Practices

Through these collaborations and programs, Williams has supported organizations in elevating their training efforts and fostering professional development within the industry.

Meet the Team

At Allora Solutions, we pride ourselves on a team of highly skilled professionals who are passionate about enriching the knowledge and capabilities of architects and designers. With expertise in natural stone, ceramic tile, and cutting-edge design techniques, our team is committed to delivering exceptional Continuing Education Units (CEU) and support.

Founder & Lead Educator

Williams Pontel

A visionary with a deep-rooted passion for natural stone and ceramic tile, Williams has channeled his extensive industry experience into creating Allora Solutions. His leadership not only guides the company but also shapes the innovative educational programs that inspire professionals.

Speaker and Design Expert

Nicoletta Ascari

Nicoletta enriches our team with her unique international perspective and her role as the owner of StoneLegend.it, a global company specializing in natural stone. Her expertise and passion for design are at the forefront of her engaging talks, offering attendees deep insights into global trends and the innovative use of natural stone.

IT Specialist

MAN SUPER

Man-super specializes in designing intuitive, user-centered digital experiences that enhance engagement and drive success. From user research to prototyping, we simplify complex ideas into accessible, impactful designs, ensuring every interaction resonates with users and meets business goals effectively.